I came away with a different feeling. He never really said anything about going and buying anything. Lots of kids already play Angry Birds, they know this and want to reach out to kids. So they're making a little pro-science advertisement "hey if you like this kind of stuff you better study science so you can become an astronaut".

What he forgot to mention was the part where probably most Physics graduates do not find work in their field and a very small fraction go on to become astronauts.