"We uploaded a malicious thing to a website where people likely assume malware doesn't exist. We succeeded because of lacking security controls. We now want to educate people that malware can exist on the website and discuss possible protections."
Combating malware is a challenge of any website that allows uploads.
"We did a most lazy-ass attempt at highlighting a hypothetical problem, so that we could then blow it out of proportion in a purportedly educational article, that's really just a thinly veiled sales pitch for our product of questionable utility, mostly based around Mentioning Current Buzzwords In Capital Letter, and Indirectly Referring to the Reader with Ego-Flattering Terms."
It's either that, or it's some 15 y.o. kids writing a blog post for other 15 y.o. kids.
Combating malware is a challenge of any website that allows uploads.