"Lee Valley" sounded vaguely familiar, so I plugged it into my email. Turns out I purchased 2 hanging wine glass racks [0] from them in 2020 for $6.20 apiece (to go above my kitchen sink on either side). We're talking generic "wire" 2-up wine glass racks I got to maximize space in my very ordinary rental apartment. I spent 5-10 minutes researching and identified Lee Valley as the best vendor for this very specific need, when I didn't trust the selection at the large Ace Hardware a mile away. Not remotely luxury, in my scenario ("Ikea for hardware"). But reflecting good SEO, clear photos and product specs, and low-friction checkout! Shipping was $7.95 by the way.

[0] https://www.leevalley.com/en-us/shop/hardware/kitchen-hardwa...