I thought G+ would be the first "non-evil" social networking site... until everything happened over the past year since it's launch. Google is betting the farm on the importance of social data for advertising, and it's disappointing to see them so desperate (when it's still considerably early in the race).

To be honest, I don't think Google even needs a social networking. They will be the kings of search, youtube, and email for the foreseeable future, and that's certainly enough to rake in billions in profit.