Yes, it does matter what "we" want. This is how society and culture works, by people debating what's good and what isn't good, and deciding to regulate some of the things that really aren't good through law, and "regulate" other things that aren't good through cultural norms.
Within my circles, the "regulation" of not having everyone on their phones constantly in social settings has been slowly but surely taking root for years. And that's a good thing. I hope (and believe) the same will be true of these headsets.
If you want to use your phone less, use your phone less. Complaining about how other people use their phones “too much” is just kids-these-days.