A high end VR/XR display like Varjo does feel like a new ux paradigm if the device has low latency and high resolution and good software. Given how long Apple has been at this I would bet they’ve come up with something that is of expected quality.
Some of the stuff on display felt gimmicky, but I would imagine as bare minimum there are lot of people who are happy to have a private huge 4k screen they can move anywhere.
It might be, but you still need the MacBook Pro if you want to use this as a Mac. So this is just the display, that can access some iPad apps.
Although I still think it's pretty awesome, need to give it a few years and see the price come down and a few versions later, this tech will be very interesting in the 5-10 year time space, what a crazy time that is going to be with AI and all this stuff.
Into an ecosystem where people buy a $1000 watch, $1000 phone, $200 earphones, and a $2000 computer.
There is absolutely a market for this, the demo experiences are extraordinary.
I have no idea what the Meta experience is like, but even in ignorance, it's not like what this thing is doing.
They were correct in saying this is something only Apple can do.
There are a lot of isolated technophiles with money to burn to put into something like this. The idea of lifting your mac into space with nothing but a keyboard and mouse in front of you alone is enough for many to pop for this. Talk about bringing your office into the local Starbucks, this moves it to the next level.
No. But it's an outrageous price for a redundant product that most people will not purchase. I don't see any meaningful market leverage for Apple here relative to Meta - if the selling point for this is "experiences, plus iPhone apps" then everyone with an iPhone will get a Quest or similar and save a few thousand bucks.
