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Relevant to this discussion is pg's essay on "schlep blindness"[0]:

> The most dangerous thing about our dislike of schleps is that much of it is unconscious. Your unconscious won't even let you see ideas that involve painful schleps. That's schlep blindness.

Hone in on the schleps you typically avoid and be totally honest with yourself why you're not doing something.

[0] http://paulgraham.com/schlep.html



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