I think it makes a lot of sense to try this now and that it could be a good platform to push the protocol. My hunch is that this will help mastodon, and maybe hurt twitter's ad revenue if not their user count. A lot of hate for meta properties, but tying it into meta is a network effect mastodon doesn't have, but will tangentially now. I feel like if this goes well, it'll be good for most of the other social networks.