You mean 10-20% of Apple customers were exposed to personal interactions with Steve Jobs? I'm not sure on that.
Example: Apple had almost spent nothing on adverts or anything in India until a year (or two) ago. And yet the iPod was super duper popular. (Other products not as much as for the average Indian the price of the product + 30% tax by the govt. on the import puts them out of reach.)
Example: Apple had almost spent nothing on adverts or anything in India until a year (or two) ago. And yet the iPod was super duper popular. (Other products not as much as for the average Indian the price of the product + 30% tax by the govt. on the import puts them out of reach.)