The how matters. Apple was at one point able to mess with perceptions of music industry. So was Netflix. Publishing industry has a history to draw from and is unlikely to give one a sweetheart deal without a lot of tracking and god knows what other terms they can come up with.

I agree that it looks like it could be, but I honestly don't know how to do it legally without forcing some market participants into submission. Sadly, that requires backing of a bigger company.