I just have to say that I have never tried any of these other tools, but lumping Hipmunk in with them is doing it a disservice. It's not about social travel or any other gimmick -- it's about better travel searches. Period.
I've used it the last 3 times I've booked a flight, and I would never use anything else. It makes it so easy to get the flight we prefer it's ridiculous.
I agree, but the title of the blog post is why I don't use them. I don't use Hipmunk. I don't use many of these new services, all for different reasons. I don't use Hipmunk not because its useless, far from it, but because my habit is to use Kayak, and I guess for the type of travel searches I do on a regular basis, I don't see a reason to switch.
I've used it the last 3 times I've booked a flight, and I would never use anything else. It makes it so easy to get the flight we prefer it's ridiculous.