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The author fails to make the business case for their arguments. Performance tuning costs money. Don't spend money with no expected ROI.

Yes at Facebook with end user facing software it is crucial to get performance right. If you're running payroll at a 3 person company it doesn't matter if the software is inefficient. Most of the time it's Excel, and that is not the most efficient way to do those calculations. But it's not worth investing in a better solution until processing payroll is a problem.



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