It depends on the context – at the peak of Uber/Ola in India I met and spoke to a lot of drivers – they came from villages where they left behind agricultural land and large joint-family life (agriculture is hard/risky work no doubt, joint-family can be judgemental and lack personal freedom) for the promise of romanticised independent city life and being your own boss. What they didn't understand fully was that they were being saddled with a car loan and a commitment to drive 16+ hours per day and sleep in the car and eat poorly for several years just to meet the car loan payments, fuel and maintenance for the car and also send some leftover money back home. Performance incentive bonuses paid by Uber/Ola were strong early on to attract and grow this base. But it quickly dried up after the first few years. So, the drivers who did well in those first few years became the brand ambassadors to recruit more drivers. Those who joined in the later years are screwed. Meanwhile the company valuation grows exponentially and goes public and helps transfer more money from retail investors to early institutional investors etc. In this there are examples of multiple levels of information asymmetry resulting in a few getting rich off the backs of sweat and tears of a lot of people.