Most women in this country don't live in SF, Seattle, NYC or LA. Most women in America have kids by the time they're in their early 20s. These are the women who are emerging after 18 years and trying to find a way into tech jobs. And failing that, are falling for ponzi schemes and memes.
1. not alone
and
2. financially secure
and when it's a family of 2 adults plus kids, that means either one losing their job will not impact the family as strongly as if it was a single mom.