Just like netflix can produce good content, but it's shit by every metrics. If checks the checkboxes for "movies", :"documentaries", &c. but most of the time it's bland as fuck and not worth watching
Netflix produces garbage, because they want garbage.
Imagine there would be some AI that produces movies. Some interesting person (war veteran) would tell it its story, did a few iterations and corrections, and in a month would have a decent movie...
"Content" is good if all you are is a container