"You're a horrible person. You are stupid, and you smell. People stay away from you. You're the most disgusting human in the area.....
But amazing wonderful intelligent people use this product. And it makes them smarter, and the women adore and just want you. And you'll go to bed knowing you accomplished everything you could ever want by possessing and using product."
Is very different from
"GNU coreutils does these things and has X license."
One uses a whole slew of psychological games to mentally invade the viewer, and to make them devalue themselves until they buy your product and become 'whole again'. (Adverts targeting women use this consistently - telling them they are stupid or stink and product fixes it.)
The other is just matter-of-factly 'thing does stuff'
But amazing wonderful intelligent people use this product. And it makes them smarter, and the women adore and just want you. And you'll go to bed knowing you accomplished everything you could ever want by possessing and using product."
Is very different from
"GNU coreutils does these things and has X license."
One uses a whole slew of psychological games to mentally invade the viewer, and to make them devalue themselves until they buy your product and become 'whole again'. (Adverts targeting women use this consistently - telling them they are stupid or stink and product fixes it.)
The other is just matter-of-factly 'thing does stuff'