Well, virtually all eBook formats are HTML based (EPUB and Mobi definitely are). EPUB3 even supports embedded JavaScript.
It wouldn't have been impossible for Apple to push the CSS extensions to {CSS3}+1 and be using an open format. But no, it has to be Apple-branded and proprietary..
It wouldn't have been impossible for Apple to push the CSS extensions to {CSS3}+1 and be using an open format. But no, it has to be Apple-branded and proprietary..