I've seen some that hate movies or TV but I've never seen anyone who doesn't like music or wants ti create it, even on a superficial level.

Angry Birds is an outlier. Their success had as much to do with quiet advertising than any blog could do.

At the end of the day, everyone wants to create – even it is something different with an usual set of apps.

Some believe that iOS is only meant to consume. I don't believe that. Apple has essentially released iWork and GarageBand in subsequent iPad releases.