>Maybe people mean something else by counter-culture, but here are examples from my life [...] I'm not sure if I am agreeing and disagreeing with the OP.
Your examples of counter culture are alternative lifestyles.
The author (Kirk Thaker) and his cited author (Ted Gioia) were talking about media and entertainment content. Basically, the "long-tail" of obscure/experimental content not being widely exposed and whatever content they do see all looks the same to them.
Those are orthogonal areas of counter culture. E.g. You have a digital nomad living 100% in a camping RV ... but watches the same popular Netflix shows as everybody else. Or, you have the person that ignores popular sports and tv shows and only reads obscure Japanese comics... but works at a conventional 9-to-5 office job.
The extent to which these kinds of lifestyles are astroturfed is always interesting. Not claiming it is necessarily the case, just that it does happen from time to time. Thomas Frank’s “The Conquest of Cool” is a good reference here.
Your examples of counter culture are alternative lifestyles.
The author (Kirk Thaker) and his cited author (Ted Gioia) were talking about media and entertainment content. Basically, the "long-tail" of obscure/experimental content not being widely exposed and whatever content they do see all looks the same to them.
Those are orthogonal areas of counter culture. E.g. You have a digital nomad living 100% in a camping RV ... but watches the same popular Netflix shows as everybody else. Or, you have the person that ignores popular sports and tv shows and only reads obscure Japanese comics... but works at a conventional 9-to-5 office job.