It’s really cold outside, I’m bored, let me play devil’s advocate…
Snap is well-positioned for a comeback.
TikTok is at a high risk of being banned by the US government, and Meta properties increasingly lack any sort of focus and coherent product management. When TikTok exits the US market, by choice or by decree, and when Meta fails to regain user trust and engagement, Snap will be the choice of the burgeoning Gen Z market.
…ow, ow, I think I hurt something in my shoulder, I was reaching so hard there. Ow.
Not a bad hypothesis, at the same time, I struggle to think of cases in social media where users / activity return to a stagnating platform. Seems there is always some new platform users migrate to, rather than going back to something “old”.
I agree. I have come to view social media and dating apps as the virtual equivalent of bars - just like bars in real life, there seems to be a trendy hotspot for five years or so that then gradually declines in popularity as new ones open up. The previous hotspot may continue on for years with a core set of users or become a local institution but will likely never be as popular as in it's heyday unless it has both a complete redesign and a rebrand turning it into a brand new bar.
If those were the only real contenders, maybe. Many young people are starting to appreciate privacy and move to ad and tracking free protocols such as Signal and Matrix. There is no money to be made on them, and they are not advertised. This slows their growth, but they are growing.
The Snap app literally destroyed my Nexus 5 phone. After installing it, the battery overheated and the screen glitched out. That was the last of that, and most social apps in general.
Not saying that you're wrong but it'll be an uphill battle for Snap.
Snap's focus on salacious content turned off a lot of my friends. People wanted something a bit more wholesome than Snap but not as sterile as Instagram. TikTok fit the bill perfectly.
Snap is well-positioned for a comeback.
TikTok is at a high risk of being banned by the US government, and Meta properties increasingly lack any sort of focus and coherent product management. When TikTok exits the US market, by choice or by decree, and when Meta fails to regain user trust and engagement, Snap will be the choice of the burgeoning Gen Z market.
…ow, ow, I think I hurt something in my shoulder, I was reaching so hard there. Ow.