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> Even Amazon, which deals with physical objects, doesn't really make anything.

Echo, Kindle, Blink and Fire TV product lines would beg to disagree.



And there's presumably some amount of liasing/branding/QA/etc. that goes on with suppliers of AmazonBasics, Amazon Commercial, and other house lines.

And anyway surely warehousing & distribution is just as much a 'real' (=traditional? physical?) company activity as running a factory?




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