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> Yup its just that they have become the largest seller of status signalling veblan goods in history, in times where inequality is at its highest.

This assertion falls apart under even basic sober analysis. It may sound tautological but entire point of status signaling is that other people notice it. iPhones look very similar to the equivalents and most people aren't going to be able to tell which model or year you have without a close examination – contrast with a luxury sports car which is audibly and visibly distinct from a fair distance. If you look at what actual rich people do, you can really understand the point: there's no better phone available at any price due to how the product segment works so they buy the same phone as everyone else but they get things like high-ended designer cases because that's where there's room to demonstrate how much money you have. Tim Cook has essentially the same phone as half the people in line at your local coffee shop; that's decidedly not true of actual luxury goods.

It also has two other fundamental flaws: the first is the assertion that there's a substantial price difference when even a bit of research would show that equivalent phones cost roughly the same amount even before you adjust for the extra years of service an iPhone will provide. These comparisons can also be complicated because, for example, if you care about battery life or CPU performance the comparison for a Pixel 7 isn't the iPhone 14 but a much cheaper iPhone 11 but the same probably isn't true if your primary buying criteria is camera quality.

The second is trying to look at this in isolation: the price differential between one phone and another just isn't that much compared to other things people spend money on — a phone costs significantly less than what most people will spend on cell service over the same timeframe, and for perspective the total lifetime cost for that phone is likely to be 1-2 months worth of rent. For something which people derive heavy value from throughout the day, that's definitely not conspicuous consumption.

The U.S. median income is something like $50k so even if you're buying the most expensive model sold you're looking less than one percent of median income over the average 40 months that Americans keep their phones. Contrast that with, say, cars where the average new vehicle buyer is spending the equivalent of that purchase price _every month_ on something they use on average less than one hour per day and most of them are paying significant premiums for models which aren't more useful for the things they actually do just to present an aesthetic style. If you want to talk about Veblen goods, ask why so many people are commuting to office jobs in $60-90k trucks in showroom condition.



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