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> A regular Google search typically returns unrelated products for sale, 15 pages of corporate media and broken English SEO articles, and random videos.

I thought something happened to my browser session or something when it started giving useless results. Youtube is giving me nonsense after a certain set of results. I am shocked because search is THE tech of Google and wondered how they could screw this so badly. Sundar has caused the downfall of Google.



Google A/B tests their recommendations. Either these recommendations improve their topline metrics or you're in some exotic test group for some in-flight experiment.

Either way, these are deliberate choices whose results likely show that showing bad recommendations is good for business.


My guess is that worse first-page search results leads to more people clicking on the sponsored results, because at least they have some relevance to what they searched for.

However, I think the long-term result of this approach could be the loss of their seemingly insurmountable dominance of the search market.




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