> Facebook's biggest competitor will never be another network, it will be "not bothering with a social network."
I agree that this is their biggest competitor right now, but saying it 'never' will be is a real stretch IMO. Not long ago, we would've said the same thing about MySpace, and look where that ended up. The social networking space is still wearing diapers -- naming the ultimate winner based on what you see today is pretty short-sighted.
A new competitor on the social networking market will compete for almost the same users that already have a Facebook account. It's very hard to find features that will attract people from the "not bothering" group.
I agree that this is their biggest competitor right now, but saying it 'never' will be is a real stretch IMO. Not long ago, we would've said the same thing about MySpace, and look where that ended up. The social networking space is still wearing diapers -- naming the ultimate winner based on what you see today is pretty short-sighted.