In the context of this post (startups):
- most of which are SaaS;
- mostly targeting SMB or Consumers (>95%?),
- most of those customers don't know what a language is.
I do appreciate the subtle clarification. Done enough enterprise sales/development cycles too, and a difference can be present :)
Bullshit. Many (mostly larger) customers, do care. They may have security, regulatory or other needs that you must fulfill.