Influencers cross-promote their social channels all the time, since each social media network has a different audience. An influencer might post how-to videos on TikTok, re-post to YouTube shorts, then re-purpose the same content as a micro-blog threads on Twitter.
There's even a cottage industry of link tree / bio landing pages that consolidate all of your social handles, featured posts, etc into one page. Are those bio sites going to end up banned on Twitter too? Seems ridiculous.
Wish I could remember the exact phrasing, but I once heard an exec I respect say "product moats don't just keep people in, they keep people out too" in reference to "building a moat." What he meant was that moats are usually thought of as a competitive advantage, but you can easily starve your core base by limiting integrations with competing platforms. His product thesis was "build bridges, not moats" and this ended up being a valuable insight.
> There's even a cottage industry of link tree / bio landing pages that consolidate all of your social handles, featured posts, etc into one page. Are those bio sites going to end up banned on Twitter too?
These are already prohibited by the linked policy:
“Prohibited platforms:
* Facebook, Instagram, Mastodon, Truth Social, Tribel, Post and Nostr
* 3rd-party social media link aggregators such as linktr.ee, lnk.bio”
The problem is someone will get clever and use pastbin, then pastebin links are banned, then someone uses a Google Docs link and then those are banned. But at what price? Every overly broad ban just chills speech further and stymies engagement.
Yeah the real killer was in the detailed policy announcement. Killing 3rd party aggregator will negatively impact content creators who never planned to leave or undermine Twitter in the first place.
> There's even a cottage industry of link tree / bio landing pages that consolidate all of your social handles, featured posts, etc into one page. Are those bio sites going to end up banned on Twitter too?
I cross-post from Reddit fairly often. Reddit isn't yet on the bad list, but one has to wonder how long that will last and will this built-in Reddit functionality now be a bannable offense on Twitter?
I don't want to deal with the stress of trying to figure it out. I'm not sure I want to stay on Twitter at this point.
Not being able to cross promote is a good reason to put your ad dollars somewhere else. Especially for small businesses which are run through the social stores like Facebook Shops/Marketplace or Instagram Shopping.
I wonder if Meta will make a fuss about how this "harms small business", or do they only do that when browser developers add anti-tracking technology?
There's even a cottage industry of link tree / bio landing pages that consolidate all of your social handles, featured posts, etc into one page. Are those bio sites going to end up banned on Twitter too? Seems ridiculous.
Wish I could remember the exact phrasing, but I once heard an exec I respect say "product moats don't just keep people in, they keep people out too" in reference to "building a moat." What he meant was that moats are usually thought of as a competitive advantage, but you can easily starve your core base by limiting integrations with competing platforms. His product thesis was "build bridges, not moats" and this ended up being a valuable insight.