Retribution is part of criminal Justice. We have no problem “rehabiliting” companies (except that it often fails), and we have no problem using retribution as an excuse to send poor black people to jail for long sentences. Why do we struggle with conceptualizing retribution for handling corporate malfeasance? You have a duty as a company leader to your fellow citizens. If you fail, you should be held accountable. I support prison time for the business leaders at Hertz who caused this problem to occur. Lock em up!