Agreed, there's decent starter comparables in the space.. IG, FB, DC, Goog all have public numbers. I've cobbled these together in the past week talking through with old friends from Goog and others. Please correct!
IG 13 employees at 30m users. Couldn't find # of servers.
FB had 10k servers in 2008 and 100m users, 850 employees.
I believe Doubleclick had ~500-1000 servers for ~10b daily impressions in mid-2000s.
Those numbers are all on circa 2010 hardware, so.. divide by a decade of performance doubling every 2 years (conservatively), or ~5x fewer servers in 2020.
The government takedown stuff, from personal experience, is tiny on the systems side; much more about moderators and expensive legal staffing.
These are very rough estimates, but I've heard 250k servers for Twitter.. that's much more on par with Goog/Amzn/Msft serving clouds at ~1m+ machines. That's a mystery to me.
IG 13 employees at 30m users. Couldn't find # of servers.
FB had 10k servers in 2008 and 100m users, 850 employees.
I believe Doubleclick had ~500-1000 servers for ~10b daily impressions in mid-2000s.
Those numbers are all on circa 2010 hardware, so.. divide by a decade of performance doubling every 2 years (conservatively), or ~5x fewer servers in 2020.
The government takedown stuff, from personal experience, is tiny on the systems side; much more about moderators and expensive legal staffing.
These are very rough estimates, but I've heard 250k servers for Twitter.. that's much more on par with Goog/Amzn/Msft serving clouds at ~1m+ machines. That's a mystery to me.