It's not like they need the site to tell people how good they are. They're ASML. Nobody else is capable if doing what they're doing.

For hiring they do. Plenty options out here for engineers and ASML’s image on this front is “messy and old-fashioned”.

If Messy and Old Fashioned is the secret to ASML's success I'll do things the messy old fashioned way.

I doubt they run the website themselves. Like most brochure websites this is almost certainly outsourced to some ad agency.

And not the fact they literally refer to software as the Robin to their Batman?

By the same token, your comment doesn't give 'understand marketing vibes'

I assume both depts in any company don't understand payroll, I don't think that would give anyone cause for concern about actually getting paid.

There's a reason why people specialise. The fact that one dept doesn't understand the work of another dept isn't a surprise.

This is correct. (source: I worked there)

Like all hardware companies, they don’t. Making changes is difficult because there are no unit tests etc pp.

Plenty hardware companies are chock full of unit tests, hardware simulators in-the-loop at multiple levels of abstraction etc etc. I worked at Canon (back then Océ, ie huge pro printers) a long time ago and they had this shit all over. I’ve also seen a litho startup run load tests on the day the hardware was first in one piece, ie the software worked acceptably from day one (incl all the error recovery, edge cases etc etc) because all the hardware had been simulated in software in parallel with it being designed and built.

ASML is not one of these companies.