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I'm not sure they understand that the whole point of electrification is to pair it with sustainability, ie not trying to do "the fastest car" which consumes more, but on the contrary to make smaller car that are better suited to cities


Both.

Cars are weird. They are a ubiquitous mode of transport, and also a stylized representation of personality.

A successful, normal car manufacturer makes a handful of ridiculously expensive, fast, uncomfortable, cool-looking sports cars. These don't make a profit: they serve as advertising and marketing.

They tell the consumer that some of the same technologies are used in the aspirational sports cars that they sell to enthusiasts. And those share a marketing name with the sporty coupes and hatchbacks that they sell to people who tell themselves that they like to drive.

Tesla's Roadsters were expensive, impractical, and eye-catching. They served as a proof-of-marketing-concept for the Model S... which was expensive, eye-catching, but more practical. And more variations became less expensive, less eye-catching, and generally more practical.

Assuming Tesla still exists in ten years, you should expect to see a cheaper smaller version of the 3, and a long-range minivan.


Electric cars are better than petrol cars for sustainability, but both are bad long term. While I generally feel fewer cars overall is the goal, incremental improvements to cars don't hurt.

Electric cars have long had a reputation of being slow, golf cart like, and generally a silly idea. Tesla snapped that perception a bit, but built the idea that electric cars are for tech bros and bougie folks.

Cars like this help break other reputational barriers to the adoption of EVs. Someone sees this and it puts to rest the idea that EVs are slow or ugly necessarily.


Rimac makes components for all kinds of EVs, including small sustainable ones. Their supercars are basically a research platform. It's where they push everything to the limit, which helps them learn how to squeeze out every bit of effiency from their technology. Efficiency is just as important to supercars as to small sustaniable city cars so much of what they learn is directly applicable.

It's also a marketing stunt to sell their technology to other automakers.

I think they perfectly understand the point of electrification.


luxury cars will exist in a world without gas stations too and, unlike a sport car and due to how electric motors work, this car is probably more efficient than a cheap electric car.

if humanity were only about efficiency we would be eating soylent green.


> luxury cars will exist in a world without gas stations too and, unlike a sport car and due to how electric motors work, this car is probably more efficient than a cheap electric car.

Yup, this is one of the reasons I got a Model 3 Performance rather than a Nissan GT-R.

Incredibly powerful ICEs end up being horribly inefficient. Having 500+ horsepower means getting 20 mpg while cruising.

There's probably a limit, where having larger motors starts to lower efficiency, but at the ~450 hp level of a M3P, it isn't being hit.

It'd be interesting to see the range on this 412 kph Nevera when it cruises at 120 kph (~75 mph).


I’m not sure you understand there business, having the fastest electric vehicle is one of the end products of all there in house engineering. I’m sure Mate and team understands a whole lot more than perhaps you give credit.




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