We've worked on similar circadian products, and I have a similar setup at home. IMO, we're getting closer to the time the market is ready. The main learning is to release MVPs and continue to gather feedback from/build a relationship with the core early adopter market. The market is small, probably in the tens of millions of dollars annually, but the right solution is going to be easy to setup/use with a good UI, and priced at a slight premium over other lighting (but not exorbitantly).
If you ask me I dont think average users will ever pay for a solution to this problem.
People are simply not aware that their blue-heavy LED lights either cause harm to their sleep schedule or simply feel clinical at night.
I live in a very affluent mountain town now, one thats very aware of light pollution and is a general haven for health nuts, and yet 75% of the houses I see with lights on at night have blue-white lights. Especially in their kitchens. This makes sense as they are working areas
> If you ask me I dont think average users will ever pay for a solution to this problem.
I tend to agree. I'm inclined to appreciate the technology, yet at the same time I don't think I like it well enough to blow $60/each to replace all my can lights with Hues. I just run 2700K bulbs for almost every light in the house (excepting the garage & my workshop), and in some areas I make it very bright in lieu of going towards the blue end of the spectrum.
To be clear, I don't think companies should be focused on average users. At least not for a while (until there is sufficient education and agreement that this is a problem, if that ever happens). The market is all about early adopters for the foreseeable future.
Have you noticed the median age of those with white lights? I'd assume it's mostly old people. Personally, I'd stay in the dark before subjecting myself to that sort of unnatural light
