When people say contrarian, it means it became mainstream :)
For every single post of product announcement there is a comment bitching about `value prop`. I agree sometimes marketing messages are terribly written. Look at the Obsidian thread from yesterday. Similar complaints.
However... all it takes is just to scroll. There is a screenshot which takes 60% of the homepage screen that shows an issue tracker.
I got a "so what" effect in under 1.5 seconds from opening the website which resulted into me ctrl+w'ing my ass out of it. If your landing page is like this it just blows.
This is very popular in academic world. “So what” effect usually means so what is the point of this paper/website/articles? After the reader have read the whole thing from top to bottom.
At this point you are grasping at straws. Your initial point was:
> What is this product anyway?
It's extremely clear what their product is, and scrolling just a little immediately gives you an idea of how they are trying to differentiate. Your current suggestion is a simple copy change that's very slightly different from the original.
