the opposite in my opinion, plenty of these are cool things that get overshadowed due to all the other stuff. Better to have a constant drip of stuff that keeps you on people's minds and gives you an excuse to talk about yourself. Plus you can then use new stuff to reference prior releases and products
and you don't get threads like this where people feel like Cloudflare is spamming them
Tony Fadell's book, Build, has some interesting discussion of “launch events” and it persuaded me onto the idea that they are a good thing.
Basically, he contrasts the launch culture of Apple (WWDC + a few other events throughout the year) with Google's (basically an uncoordinated shitshow).
When you see the first post you think "you know, I've been meaning to get serious about a CDN for my assets and DDOS protection, I should take a look at Cloudflare."
But since you can run your website without it, it's easy to put that on the back burner. But if you're reminded several times in a couple weeks maybe that pushes you over the threshold to activity.
That said, sometimes when I see a company releasing several updates in a row I get nervous that they are pivoting or going to drown me in new features.
For what it's worth, CF remains quite good even if you don't use something like Workers, Zaraz, etc. The only real thing that you should be looking at is replacing Page Rules with the newer systems[0-2], however, afaik there is no official deprecation nor sunset date for Page Rules.
and you don't get threads like this where people feel like Cloudflare is spamming them