> You release 10min clip of say a podcast and to watch the rest you need to join the members only site.
That's exactly what John Oliver's show does, and has for years, right? They have a couple major segments and two or three smaller bits in an episode, and one of the two major segments gets released in its entirety for free (and inevitably linked by someone or another in every half-way relevant discussion thread anywhere on the Web). They post them on YouTube, I think, I suppose since HBO Max doesn't have a free streaming site and it wouldn't get 1/10 the eyeballs of YouTube even if they did, and the point is advertising, after all.
That's exactly what John Oliver's show does, and has for years, right? They have a couple major segments and two or three smaller bits in an episode, and one of the two major segments gets released in its entirety for free (and inevitably linked by someone or another in every half-way relevant discussion thread anywhere on the Web). They post them on YouTube, I think, I suppose since HBO Max doesn't have a free streaming site and it wouldn't get 1/10 the eyeballs of YouTube even if they did, and the point is advertising, after all.