Stop feeding into hyperbole. The 13900k is for maybe 5% of the market, and the non k will give crazy enough performance for most buyers (if they even exist at this point). Giving the 13900 a high heat mode is just for the chance to keep up/beat AMD for bragging rights.
Intel isn’t relying on an architecture thats about to run them into a wall like the Pentium 4’s architecture was about to, what keeping them is second is being behind on their process, and beyond that, execution.
Sorry, but Intel is pretty obviously chasing performance via higher and higher clock speeds and ridiculously high power draws just like they did previously with their Pentium 4 strategy.
You can argue that it's not what they "want" to be doing, but it's certainly what they are doing.
https://www.extremetech.com/computing/338748-raptor-lake-to-...
If that isn't a return to the Pentium 4 strategy, I don't know what is.