So that you decide if you want to buy the one with ads (eww, gross!) or the one without ads (woohoo, I beat the system for a tenner!). Meanwhile Amazon are happy you bought one of them rather than deciding to buy one or not.
The ads are the front cover of some other book on the lock screen instead of the one you're reading. I dislike a lot of Amazon's methods but this one scenario is honestly a contender for least invasive advert still in use 2022.
The ads are the front cover of some other book on the lock screen instead of the one you're reading. I dislike a lot of Amazon's methods but this one scenario is honestly a contender for least invasive advert still in use 2022.