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From a customer perspective, people are wanting to retreat away from a lot of existing, global players. How many people would use something that's basically Amazon/Google/Facebook/Twitter as long as it isn't Amazon/Google/Facebook/Twitter?

The last decade was defined by being the one unicorn that could disrupt an entire industry, but those days are gone and we take it for granted that one company dominating a space isn't a norm. There aren't really more industries that are tech vs non-tech. In the next decade, more businesses will come online to disrupt and compete with tech company incumbents. Customer acquisition costs will go up and personas will become more nuanced.



How do you know that a lot of people want that? I personally see a few people in a few communities with a confirmation bias. I’m not saying that you are wrong, just genuinely asking


I can't quantify it any more than anything else in this thread is quantifyable. However, I see a trend in the problems major platforms are having in that they're failing serve lots of niche communities well, and if we've learned from history, consolidation of business under a generic banner like Walmart breeds a wave of specialized, boutique businesses. Shopify is already doing this somewhat to Amazon, and I believe it's a good bet to say this will happen to other platforms in the next decade.

There's already been conversations here about how to disrupt Google, and you can't do that by trying to be be Google But Better. You do it by picking a subset of Google and being very, very good at it.




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