Although it's an entirely different type of content/business, this reminds me of Humans of New York. [1] There seems to be a broad desire for simple, consistent content about the lives of everyday people. I think it may be a reaction to the increasing unreality of most larger media outlets, which have become very contrived and overly-optimized.
If I were looking to start a newsletter, I would pick a similar everyday topic.
I think the consistent and predictable content is also what leads to the high engagement around it.
You don't have to worry about opening the newsletter not knowing if you will need to set aside 30 minutes to read an essay. Each newsletter is very visual and can be read in just a couple of minutes.
That is a fat lot of navel gazing that says almost nothing about anything. It demonstrates the worst tendencies of that rag, which I loved for 30 years or so.
Although it's an entirely different type of content/business, this reminds me of Humans of New York. [1] There seems to be a broad desire for simple, consistent content about the lives of everyday people. I think it may be a reaction to the increasing unreality of most larger media outlets, which have become very contrived and overly-optimized.
If I were looking to start a newsletter, I would pick a similar everyday topic.
1. https://www.humansofnewyork.com