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One of my favorite, fun reads about this era, with a lot of insight, is "20 years of high tech marketing disasters":

http://www.amazon.com/gp/product/B001C6MQA8?ie=UTF8&tag=...

The 'conclusion' is that the most successful companies aren't necessarily all that brilliant, it's just that they screw up less than the competition.



"Battles are decided, Sethra told me, when timing and momentum and courage all come together and, at just the right moment, someone fails to make a critical mistake and doesn't manage to miss a vital opportunity."

-Steven Brust, from Dragon




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