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> If you're in B2B, plenty of larger companies will disqualify for not having SOC2/ISO27001.

And it's a good question whether you want such larger clients at all. At one of the previous places where I worked, we used to put deliberately bad answers (the worst that our public version of the security policy would allow, not the actual practices) in security forms in order to get rid of too-demanding clients.



> we used to put deliberately bad answers

That seems like quite a waste of time. Nobody forces you to take on a customer, so if you don't want them just say no and move on, instead of spending a lot of everyone's time to go through the motions hoping for the deal to break.




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