We don't use kubes. Deployments sometimes fail and we deploy the old versions easily. No firstborns sold.

I have used kubernetes blue/green deployments in an old job and it was beautiful. But to say kubernetes is that much better compared to rsyncing your executables to the server and restarting the service is plain wrong. It's a bit easier and a bit more declarative, sure, but manual rollbacks were a thing fifty years ago and still are.