The sad thing is that these types of hit pieces about [insert hot name here] tend to work in terms of being an article that people both click on and discuss. I try to avoid clicking into them now, and if I do happen to, I might try to block that news source unless I have seen other value from it. It's just noise.
Another tactic I have seen used a lot is that of the "if we all use the same hashtags, this is an ad, it will then spread through the ecosystem." This tactic doesn't work. If I use #StopHateCamps with every retweet and the article still gets flagged, this would be a waste of my time and effort.