Yes exactly. But until this is clear and accepted, these terms are apt to be misdirections—for example here, in a discussion trying to understand how things went so wrong at a leading tech company.
Hopefully we can get to the point of putting purpose (I think “mission” is a bit too hackneyed and neat to work here) first in discussions of culture, whether corporate or engineering culture.
I think most of us want to view "engineering culture" as just problem solving, amoral. If these companies we worked for didn't have such an outsized effect on the greater world we live in that would probably be a reasonable way to view engineering culture.
Hopefully we can get to the point of putting purpose (I think “mission” is a bit too hackneyed and neat to work here) first in discussions of culture, whether corporate or engineering culture.