Look, there are dozens of potentially interesting and valuable questions to ask on this subject. Answers to which may produce a wide range of insights and conclusions. And there's a whole potential conversation about which questions are most important, that may have different answers depending on the context.
But there's no reason to pin the whole frame of the conversation to the one question for which Twitter corporate chose to publish an answer, unless the only question we are interested in is "did Twitter technically lie" which is the most uninteresting question in this whole situation. If this is the sole context you are using to frame this issue then maybe you should consider if you're following the current news cycle a little too closely.
The idea that there is such a thing as an 'inaccurate definition of active' is silly.
In the light of Musk's statements, which presumably precipitated this timely article, I would say the question of whether Twitter technically lied is the most important question for Musk doing the things he does.
If you're more interested in Twitter's ecosystem as a whole, it is less interesting.
At every company I've worked at any time someone has asked "How many active users do we have?" it was a difficult question to answer because everyone's idea of "active user" was different.
"Active, as in logs in regularly? Wait, what is 'regularly'? Once a week? Once a month? Every day? Does 'active user' mean, online right now?"
Etc, etc...
Their definition of "active user" is relative, not inaccurate.
> I don't know, that seems more interesting than most questions that could be asked about Twitter.
Why? Twitter is a for profit corporation. If, on the balance, lying serves their interests (I'm sorry, I meant "is consistent with their fiduciary duty to their shareholders") more than edging up to the line without crossing it, that's what they will do.
Even the watchdog organizations such as the FTC and SEC that police the speech of corporations more or less limit themselves to material statements that move markets or influence consumer behavior in ways that can be considered fraudulent. The FTC, FDA, and others are concerned with a fairly narrow reading of consumer harm, the SEC is motivated by the health and trustworthiness of the public market. In any case, there pretty much always has to be some sort of alleged harm. Lying per-se is hardly ever forbidden. So if the advantages of a lie outweigh the (risk adjusted) penalties and reputational risks, that's that.
I think a conversation about what ways we expect and permit corporations to lie, either specifically in financial statements or to the general public, is much more interesting than a discussion of exactly how many fake tweets there are and exactly how many accounts are making them, though I guess you could construe that as broadly part of the same conversation.
> I think a conversation about what ways we expect and permit corporations to lie, either specifically in financial statements or to the general public, is much more interesting than a discussion of exactly how many fake tweets there are
I agree, that would also be a much more interesting conversation than "did Twitter technically lie."
Sure. But if I'm looking to purchase Twitter, I think I'd be much more interested in and concerned about this "white" lie than you are as a general consumer.
I think it's pretty easy to argue that their definition is intentionally misleading, which may not be technically inaccurate, but is arguably just as bad.
The big story in the news last week was "Elon Musk says deal on hold while verifying twitter's 5% Monthly Active Users stat", or something to that effect.
That's the context this article was published in. It is transparently obvious they are re-using the word "active twitter accounts" to cause confusion with the definition of "active" that has been being bandied around. The post is using such a title as a clickbait, to hop aboard a trend.
I think the title, and lack of significant clarification in the article, make it clearly misleading, and I don't think pedantic "well technically active can have multiple definitions" changes the reality of the situation meaningfully.
> Why? Twitter included lurkers in its dataset, this article didn't, why should that impact stats in the direction of fake accounts being smaller?
Because you usually don't create fake accounts to lurk, but to do "something".
I'm speculating, but even when you create bots to boost follower counts you'd probably make them post now and then so as to seem "active".
It makes sense that the proportion of tweeting accounts being bots is much higher than the proportion of lurkers. And since there are also more lurkers in turn than posters, I would say that the real number is much lower than that.
I don't buy the speculation as obviously accurate.
Let's say I own a twitter bot farm. I make 20k accounts, have a system setup that logs into each of them from a unique IP each month at random times to make sure they're not banned yet, and advertise it out. On month 1, someone buys 1000 of them as followers. On month 2, someone buys 1000 of them to tweet spam. etc etc.
Each month, there's 20k active bot accounts (logged in to verify they weren't banned). Only a small number may actually tweet though since buyers may have not gotten them yet. Bot accounts lurk too, for months on end, before ever acting.
I'm not claiming this is accurate, but I am claiming this is a reasonable alternative which doesn't align with the view of bot accounts being more prevalent in tweeting accounts than lurking accounts.
A metric they've artificially inflated by gating tweets, which works to their advantage when calculating spam. With that in mind, I think I'm more inclined to look at spam as a percentage of active tweeters and ignore lurkers.
I thought the parent was criticizing Twitter's active monthly user definition, which only includes people who have tweeted in the past 90 days. The article used this definition of active use as well.
Twitter requires users to log in before lurking so their definition of activity is intentionally selective. I'd be surprised if Twitter doesn't know how active their users actually are, even the lurkers.
I read lots of tweets and don't have a Twitter account, or at least one that I've logged into in the last 10 years... The philosophical question seems to be, "am I a Twitter user"?
You could probably argue that most of the world read Twitter and hence are users, account or none. It's that pervasive.
But then there's the next question: "am I a user that reportedly matters to Twitter's business?". What people are trying to land on, in light of Elon's tweet that the deal is on hold pending investigation of Twitter's metrics reporting, seems to be a framework for carving out what exactly constitutes a user that brings the platform revenue that shows up in quarterly reports and hence would directly relate to the tangible value of the enterprise.
In reality, nobody knows what numbers are being thrown around behind closed doors. This article is just one framing.
