TE is following the Apple playbook to a T: fanatical obsession with appearance/image/brand positioning PLUS absolutely excellent engineering PLUS extreme price markups. The result is a product that has a bananas price tag but also has no real substitutes.
I'm not sure that really holds true for Apple. Almost every one of their products has huge competition where Apple usually still holds the title for best value product.
They have a few products like the Studio Display which don't have many direct replacements but all of Apples mainstream products are just good value.
