I would find a show about start-ups without drama interesting. There are reality shows that seem to be fairly drama free like "19 and counting" (so I'm told anyway). I honestly feel like the producers of the show weren't giving the audience enough credit and just made up normal reality show nonsense.
If they are targeting those interested in startups and not just the lastest trashy reality show they would be much better served doing it documentary style. It's something I would gladly pay a fair amount to watch, following the ups and downs on young startups in a level headed and unbiased way.
I think another good setting for this would be a coworking space, I know techstars is essentially that but at a regular coworking space you get a heap of diversity in what people are doing which adds interest.
