Companies that don't are selecting for masochists. Masochists have no instinct to make things simpler over time, because their reaction to pain is to simply get better at it rather than getting rid of it entirely.
It's the masochists who think 20 copies of the same code for 18 customers is an okay thing. Who think an 8 hour manual process you need to run once a month is just fine (hey, they can't fire me because nobody else will do it). It's the averse who decide to get that down to 3, and then the next set of averse people get it back down to 1.
It's the masochists who think 20 copies of the same code for 18 customers is an okay thing. Who think an 8 hour manual process you need to run once a month is just fine (hey, they can't fire me because nobody else will do it). It's the averse who decide to get that down to 3, and then the next set of averse people get it back down to 1.