> It's also another way that Apple drives upgrades in the high end: by making the old model look old and dated.
I also object to that remark attributed to Apple, the computer or smartphone company with the longest model design life cycles.
The vigorous aftermarket for Apple's supposedly "old and dated" models would also suggest demand for Apple's products isn't based on design obsolescence or design cues.
There will be people who upgrade as a signal, but I attribute that to those buyers, not to Apple, whose design innovations seem largely in pursuit of more usable, durable, or lasting product.
I also object to that remark attributed to Apple, the computer or smartphone company with the longest model design life cycles.
The vigorous aftermarket for Apple's supposedly "old and dated" models would also suggest demand for Apple's products isn't based on design obsolescence or design cues.
There will be people who upgrade as a signal, but I attribute that to those buyers, not to Apple, whose design innovations seem largely in pursuit of more usable, durable, or lasting product.