It's important not to skip it. It's also very important not to read from a prepared text; we tell people over and over not to do that, and for some reason they keep thinking they can fool us.
It's not important that the video have high production values, or that you sell us on the idea within it.
Do you think into account the fact that for non-native speakers this is complicated? Our application sounds a lot like a sales pitch but only because we have to train many, many times to make ourselves understood.
Even if we're fluent in english, it's not natural for us to speak it (much less against a camera) so it ends up sounding like we're reading from a script or something.
It's not important that the video have high production values, or that you sell us on the idea within it.