Pack of 3 cards for $4.99. He put it at the end of the video, but agree: it should be clear on the site.

Agreed. The price will be more transparent during the web reg process. I was really trying to keep it simple on the landing page since it's a bit confusing. Frankly I didn't want to hit people with an out-of-the-ordinary registration process and the price both at once. But I certainly don't want to lead people on. I'm curious, did you expect it to be free?

Without a price shown, I did expect it to be free. Except that I know a stamp costs something, so that was weird.